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Our Story

The BBGK Promise

Always Natural, Vegan and Cruelty-Free
Natural

What’s best for the earth is what’s best for us. We use the most natural and organic ingredients to provide the best for you and the planet. Our company is dedicated to providing environmentally friendly products that are never tested on animals.

Elegant

Confidence carries with it a subtle elegance. We believe in instilling elegance in every aspect of BBGK, from the packaging to how we create our revolutionary formulas. We want you to feel the same sense of confident elegance every time you apply Beauty by GK.

Simple

Whether you’re aiming for a look that’s barely-there or full coverage, makeup application should be simple and effortless. Simplicity doesn’t equate to ordinary, not at BBGK. No matter your definition of “beautiful,” BBGK is redefining what it means to be simply beautiful.

Behind the GK

Inside the Mind Behind the Natural Beauty Revolution

The History

When Kelly Burke was considering names for her daughter, she found herself at a loss for the perfect name.  Then Kelly’s friend mentioned the name Grace, and a light bulb went off. With Grace Kelly being her father’s favorite actress, all the pieces effortlessly fell into place. As Kelly is known to say, “If you know the story of Grace Kelly, you know the story of Grace and Kelly. A fairytale.”

The Inspiration

Years later, Kelly was introduced to airbrush makeup for the first time. While she loved the concept, she found the idea of airbrush unapproachable to the everyday woman. She vowed to change that perception by creating her own cosmetics company that emphasized the simplicity and ease that airbrush makeup could have. Using their names, Grace and Kelly, Beauty by GK was born.

The Vision

Drawing inspiration from the natural beauty of her home in Laguna Beach, California, Kelly placed an emphasis on having cosmetics that would benefit the skin instead of merely sitting on top of it. Her passion of inspiring women to be their most confident no matter the occasion carried Kelly through the long days of creating natural formulas and building BBGK into what it is today. Kelly knows you’ll love BBGK products as much as she and the team do.

For beautiful eyes, look for the good in others; for beautiful lips, speak only words of kindness; and for poise, walk with the knowledge that you are never alone.

Audrey Hepburn

Beauty is being the best possible version of yourself, inside and out.

Audrey Hepburn

The pearl is the queen of gems and the gem of queens. A woman needs ropes and ropes of pearls.

Grace Kelly

Our Team

The Women Who Turned the Beauty World Upside Down

KELLY BURKE | FOUNDER & CEO

Motivator. Creative Director.  The creative visionary behind Beauty by GK, Kelly oversees daily operations to create the BBGK you know and love.

TIFFANY JACKMAN | DIRECTOR OF DESIGN

Tiffany serves as BBGK’s content creator, designing and editing the gorgeous content you see across our platforms.

SHANA YURKO | DIRECTOR OF MARKETING

Shana oversees all marketing and branding efforts at BBGK to provide the most beautiful and inclusive experience.

MIRANDA BURGER | MARKETING & SOCIAL MEDIA MANAGER

Miranda composes the clever captions across BBGK’s social media and helps build and grow our BBGK family.

Join the Beauty Revolution with #BBGK

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In Our Own Words

Introducing: BBGK Finish Setting Spray
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